CHAPTER 1:
The Beginning
I created Vermili 8 years ago. In the beginning, I had no budget and little experience, but my passion for getting started out in fashion got me over the first hurdle. I started with men’s accessories – notably, ties and bowties, for their relative simplicity to handmake. This is where I gained my experience in hand crafting garments, marketing, photography, and all the aspects of starting a small fashion business.
The business was a huge success, and after a few years, Vermili was the go to brand for high profile celebrities, for whom I made bespoke pieces. I must pay credit to friends and family who were there for me and helped me to achieve what I have today. Here you can see the evolution of my logo, labels, and packaging. Looking at my first logo, it hasn’t aged well, but at the time it was vogue.
I am proud of how my logo and packaging have evolved throughout the years and now, I have settled with neutral colours, more in keeping with my brands low key sophistication. Vermili is branded by my rabbit logo, which came from my childhood nickname which translates to ‘rabbit’.
CHAPTER 2:
Silk Road Collection
The Silk Road Collection holds a very special place in my heart. To create it, I travelled to my hometown, the city Bukhara, an ancient and historic city.
I spent a month there, working with “Bukhara Brilliant Silk”, a factory that makes threads woven by silk moth caterpillars. I curated my fabric patterns with the graphic designer and extensively tested every colour on fabric to precision. It was an incredible experience to see the whole journey through; from the creation of silk from caterpillars, to the finished product. I proudly packaged the pieces into my new, sustainably sourced, modern packaging.
The result was amazing, I proudly sold my exclusive collection of 100 ties within 6 months.
CHAPTER 3:
Jewellery Collection 2019
Alongside my business in Vermili, I worked in a Jewelry shop where I started to learn about the trade, and eventually, the craft of jewelry making. This was my first venture into women’s fashion. It involved a lot of trial and error, working with many different jewelers to eventually find one who met the standards I desired.
My collection was a success, and an important milestone in my business, as it gave me self-belief after setting out to do something I never imagined I could do. This was the last project I did in Uzbekistan before setting off to the UK to begin my new life abroad.
New Chapter
Clothing Capsule 2024
Ever since my childhood, I’ve had a dream of becoming a women’s fashion designer. As I never got the opportunity to study fashion, it has always been something very difficult for me to break into, which is why I started out with men’s accessories. Since moving to the UK, I have worked in various roles within fashion brands, but never had the chance to express my creativity within them. This time has given me the drive to evolve Vermili into the brand I’ve always dreamed it to be.
The time has finally come for me to unveil Vermili's first women’s collection. Meticulously handmade from 100% organic cotton and linen, these garments epitomize a commitment to sophistication and luxury. The collection boasts a timeless design ethos, embracing a palette of minimalist, neutral hues in pristine white and off-white. The oversized silhouette not only exudes sophistication but also provides a harmonious blend of comfort and fashion.